The general public perception is that a natural sweetener is minimally-processed, safer, healthier, "better-for-you," and nutritionally superior. For most of us, it implies that the sweetener is not synthetic. In this post, I clarify five misconceptions about natural sweeteners and list some facts to be aware of when you see a "natural," "all natural," or "100% natural" claim on labels of sugars, syrups, and sweeteners.
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MISCONCEPTION #1
"Natural" and "organic" sweeteners are the same
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TRUTH
"Organic" sweeteners, unlike "natural" sweeteners, are strictly regulated
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It is essential to know that the use of the term "organic" in sweeteners labels follows a set of strict rules versus the use of the "natural" claim is informal and not regulated.
Natural by FDA
The Food and Drug Administration (FDA), which is the agency responsible for assuring that foods are properly labeled, does not define or regulate the use of the term "natural."
It does have a longstanding informal policy which says that ingredients derived from a natural source may carry the claim natural if "nothing artificial or synthetic has been included in, or has been added to, it that would not normally be expected to be in" that ingredient.
However, the policy is not clear, misleading, and cause confusion. In the FDA's view, natural sweeteners may be refined, highly processed, and even synthetic copies of sweet components of plants.
Organic By USDA
In contrast, the use of the term "organic" is strictly regulated by the National Organic Program (NOP), which was established and is administered by the U.S. Department of Agriculture (USDA). It took twelve years for the USDA to figure out how to define organics and set the rules, which are complicated, and take hundreds of pages in the Federal Register. Sweeteners labeled with the organic claim must comply with the USDA's organic standards and with the FDA's regulations for labeling.
Facts about organic sweeteners:
Organic sweeteners must be sourced from a plant grown according to USDA's organic standards (National Organic Program or NOP). Farmers must use practices that maintain or enhance the soil and water quality while conserving wetlands, woodlands, and wildlife. Growers are inspected by the USDA or a certifying agency following a long list of rules.
Organic farming practices include crop rotation. Genetically modified (GM) seeds, synthetic pesticides, and fertilizers are not allowed. Organic does not automatically mean "pesticide-free" or "chemical-free." A variety of sprays and powders are permitted. Still, such substances must not contribute to the contamination of crops, soil, or water. To draw a comparison: organic farmers have restricted access to 27 synthetic pest control products while over 900 are registered for use in conventional farming.
A common misconception is that organic sweeteners are unrefined and minimally processed. It's important to know that the claim "organic" relates not only to the way a crop is grown, but also how it is processed, handled, and packaged. Like growing organic crops, organic processing is regulated by the NOP, and manufacturers of organic sweeteners must comply with it.
Another common misconception is that organic sweeteners are safer, healthier, or nutritionally superior to their conventional (non-organic) counterparts. For example, organic turbinado sugar doesn't provide more nutritional value than regular turbinado. Organic stevia leaf extract is not healthier than conventional stevia extracts. Both organic and non-organic options are safe for us. Organic sweeteners are not better for us, but they are definitely better for the environment.
To be claimed as organic and display the USDA's organic seal on the package label, the sweetener must be certified by a NOP-authorized agent or the USDA. The certifying agency's name must be stated on the product's label (see label below). As of 2020, there are no organic standards specific to honey in the U.S., but only recommendations from 2010.
Please refer to a previous post to learn about organic sugar.
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MISCONCEPTION #2
Natural sweeteners may not be synthetically produced
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TRUTH
Natural sweeteners may be synthetic copies of their natural counterparts
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In the mind of most of us consumers, the term "natural" in labels of sweeteners implies that the sweetener is not synthetic. However, as I discussed in a previous post, a variety of natural sweeteners are produced synthetically by fermentation or enzymes. I list below what you need to know about synthetic sweeteners that may be promoted as natural.
FAQ about Synthetic Sweeteners Promoted as "Natural":
How are synthetic sweeteners made? Plants or parts of a plant are used as raw material, but a synthetic sweetener is not directly isolated (extracted) from the plants that contain them. For example, fructose, xylitol, and erythritol are found in nature but in minuscule amounts. So, large-scale extraction directly from nature is not cost-effective. That's why synthetic copies of their "natural counterparts" [fructose, xylitol, erythritol that are intrinsic in the plant] are produced. They're made via fermentation and enzymes. Learn more about synthetic sweeteners here.
How to find out if a "natural" sweetener is in fact, synthetic? Search the sweetener's website for the method of production and look for terms such as biologically produced, enzymatically enhanced, and sweetener produced by fermentation, enzymatic treatment, enzymes, or bio-conversion.
Is a synthetic sweetener different than a naturally occurring sweetener (intrinsic and intact in the plant)? No, a synthetic sweetener is an identical copy of sweet-tasting components of plants. Their chemical structure is exactly the same. It will taste the same, smell the same, and be metabolized via the same pathway in the body. For example, pure erythritol obtained from living things is absolutely identical in every way, with pure erythritol synthesized in a laboratory.
Are synthetic sweeteners the same as artificial? No. According to the FDA's website, natural ingredients are "found in nature." Because synthetic sweeteners are identical copies of sweet-tasting components of plants, they may be promoted as "natural." On the other hand, the FDA states that artificial ingredients are not found in nature and so, are "artificially produced". The takeaway: in FDA's view, both synthetic and artificial sweeteners are "manufactured artificially," but one is found in nature, and the other is not.
Synthetic Sweeteners Promoted As "Natural"
Examples of synthetic sweeteners: corn syrup, organic corn syrup, high fructose corn syrup, glucose, fructose, brown rice syrup, organic brown rice syrup, organic tapioca syrup, steviol glycosides, stevia enzymatically enhanced, xylitol, erythritol, sorbitol, allulose.
Sweeteners derived from corn are synthetic: Glucose and most fructose we find in stores are manufactured from corn using enzymes. Cornstarch is broken down into glucose (enzymatic hydrolysis process); glucose is then converted to fructose (enzymatic isomerization process). High fructose corn syrup and corn syrups, the main ingredients in most pancake syrups, are also manufactured from corn involving the use of enzymes to break down cornstarch and convert glucose to fructose. Nevertheless, they may carry the 'natural' claim.
Sugar alcohols we buy in stores such as erythritol and xylitol are synthetic: Xylitol is found naturally in fruits and vegetables, but the store-bought is an identical copy, which is produced through fermentation of wood pulp or other waste cellulose. Erythritol exists in tiny amounts in some fruits (watermelon, pear, and grape), in mushrooms, and some fermented foods (soy sauce, cheese, wine, and beer), but is synthetically obtained by fermenting glucose from cornstarch or by an electrochemical process from corn sugar. Visit my xylitol page and erythritol page to see what is out in stores.
The best-tasting stevia leaf extracts (aka steviol glycosides) are synthetic: Most stevia sweeteners we buy in stores are made with an extract called rebaudioside A (or reb A). However, two extracts—namely reb D and reb M—have a much better taste than reb A. The problem is that reb D and M are found in minuscule amounts in the stevia leaf, and their extraction from the leaf is not cost-effective. Therefore, they are being made synthetically. Check out some synthetic stevia here. Read about how one synthetic stevia, aka "stevia without farm," is made here. To see detailed production methods, refer to the following links: reb M or reb D.
Monk fruit sweeteners are extracted from the fruit of the Siraitia grosvenorii plant, but some companies are trying to make a synthetic version produced by fermentation. Manufacturers claim that synthetic monk fruit extracts are far superior and much less expensive than their natural counterparts. Read more about synthetic monk fruit sweeteners here and here.
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MISCONCEPTION #3
Natural sweeteners are healthier than those processed and refined
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TRUTH
Natural sweeteners are not healthier or more nutritive than refined options
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A common misconception is that natural sweeteners are minimally-processed and nutritionally superior to refined or processed sweeteners. As discussed in a previous post, all natural sweeteners we find in stores, except raw honeycomb, are processed and refined.
Research does support the argument that minimally-processed foods are healthier than refined or processed foods. For example, the nutritional value of whole-grain foods is superior to refined-grain foods.
However, that isn't the case with sweeteners. A minimally-processed sweetener, such as honey, isn't healthier than a highly refined and processed sweetener, such as table sugar.
Surprised? Here's why.
Let's take some natural caloric sweeteners, for example, and compare the composition of minimally processed with highly processed sweeteners as I did here, here, and below. I'll show you that, chemically speaking, they are not much different from one another. They have A LOT in common but do differ in how they affect the taste and the texture of foods.
I list below some facts about caloric sweeteners to be able to draw a comparison.
Facts About the Healthfulness of "Natural" Caloric Sweeteners:
All caloric sweeteners are natural as they are extracted from plants — sources include tree saps, flower nectar (extracted by bees in the case of honey), fruits, milk, and cereals or starches.
Caloric sweeteners have